About Me 1st Blog Post

Topic 1:

I'm an Accounting Technology major and the reason I am enrolled in Principles of Marketing is not only to satisfy a degree requirement, but also because I'm interested in learning marketing techniques to help our family business. My husband is a General Contractor, and in the interest of keeping the company financial information out of the hands of less than honest bookkeepers, we decided that me pursuing a degree in Accounting would be a huge help to our business.

Learning how to expand our customer base through marketing is what I'm hoping to get from this class. I'm not quite sure how or where to begin with getting our name and reputation as recognizable and noticeable as our logo. Hoping that I'll be able to get some great tips in this class.

My passions include anything to do with my children, husband and dogs. We're an extremely tight knit family, and my husband and I feel very blessed that both of our teenagers are still interested in hanging out with their parents! We enjoy road trips, hikes, bike rides, swimming and anything outdoors as well as movies and video games.

Topic 2:

In the article "Marketing Your Small Business on a Shoestring Budget", Karina Welch explores 4 different small budget options for reaching larger online audiences and potential consumers of your product or service.

The first option presented is Pay-Per-Click (PPC) where the cost to the advertiser is based on how many people click on your link. Can be helpful when budgets are very small, as you are able to set limits for spending.

Second, she suggested Paid Social Media. Facebook and Instagram were offered as great advertising venues for small businesses as the cost of ads and sponsored posts is minimal. In the author's opinion, "organic posts by brands reach a very small percentage of users, which means that promoting posts and running ads are the only ways to ensure brand visibility."

Niche Influencers are the 3rd option presented by Welch. Costs vary depending on the size of the Influencer's follower base, as the ones with massive amounts of followers can command more compensation for their influence than the ones with minimal amounts. She suggests creating a relationship with influencers you can realistically expect to partner with for advertising and marketing purposes.

Lastly, Remarketing was offered as an option to persuade customers to return to your website to purchase what you are selling that they may have previously been interested in. This is accomplished using remarketing lists for search ads (RLSAs).



The main point of the article that applies to marketing is that advertising doesn't have to be a huge expense to a small business owner. If your budget for advertisements is small, considering an online presence is recommended.

The Value Proposition is the specific website suggestions of the author as well as her opinions on how best to be successful at marketing your small business on a small budget.

The knowledge I take away from this writing is that I don't need to have a large amount of money saved up to be able to market our company thanks to digital advertising. Starting small with localized Facebook and Instagram ads and posts will potentially begin to drive customers to our website and become interested in the services we offer.